Introduction
BEX Express (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with us through our WhatsApp Business account. This policy applies specifically to our use of the WhatsApp Business API and our communications with you on WhatsApp.
Information We Collect
We may collect the following types of information when you interact with us on WhatsApp:
WhatsApp Contact Information: Your WhatsApp phone number and any profile information you make public on WhatsApp (e.g., profile picture, status).
Message Content: The content of your messages to us, including any text, images, documents, or other media you share. This may include personal information such as your name, address, contact details, delivery instructions, tracking numbers, and any other information you provide in the course of our communications.
Usage Data: Information about how you interact with our WhatsApp Business account, such as the date and time of your messages, whether you opened messages, and any links you clicked within our messages. This data is generally collected in an aggregated and anonymized form, but may be linked to your WhatsApp phone number.
Device Information: We may collect information about the device you use to access WhatsApp, such as the device type, operating system, and unique device identifiers. This is primarily collected through the WhatsApp platform.
Information you provide to us directly: This includes any information you provide when you contact us, such as your name, email address, phone number, and any other information you choose to provide.
Information we collect automatically: We may use cookies and other tracking technologies to collect information about your use of our website and services. This information may include your IP address, browser type, operating system, and other technical information.
How We Use Your Information
We use the information we collect through WhatsApp for the following purposes:
Providing and Managing Our Services: To respond to your inquiries, process your requests (e.g., tracking packages, scheduling deliveries, providing customer support), and manage your account. This is the primary purpose of our WhatsApp Business presence.
Communication: To send you updates about your deliveries, respond to your questions, provide customer service, and send you important notices related to our services.
Improving Our Services: To analyze how our WhatsApp service is used, identify areas for improvement, and develop new features. This may involve using aggregated and anonymized data.
Security: To protect the security and integrity of our WhatsApp service and prevent fraud or abuse.
Compliance with Laws: To comply with applicable laws, regulations, and legal processes.
Sharing Your Information
We may share your information in the following circumstances:
With Meta Platforms, Inc.: As we use the WhatsApp Business API, your information is necessarily processed by Meta. Meta’s use of your information is governed by their own privacy policies. We encourage you to review WhatsApp’s privacy policy.
With Service Providers: We may share your information with third-party service providers who assist us in providing our services, such as IT providers, data analytics providers, and customer support providers. These providers are contractually obligated to protect your information and only use it for the purposes we specify.
For Legal Reasons: We may disclose your information if required to do so by law or in response to a valid legal request, such as a subpoena, court order, or government investigation.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via a prominent notice on our WhatsApp account or other appropriate means if such a transfer occurs and your information becomes subject to a different privacy policy.
With Your Consent: We may share your information with other third parties with your explicit consent.
Data Security
We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These measures include:
Encryption: WhatsApp messages are end-to-end encrypted, meaning that only you and BEX Express can read them.
Access Controls: We restrict access to your information to authorized personnel who need it to perform their job duties.
Data Security Policies: We have implemented internal data security policies and procedures to protect your information.
Regular Security Assessments: We regularly assess our security practices to identify and address potential vulnerabilities.
Data Retention
We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention period will depend on the type of information and the purpose for which it was collected. For example, we may retain message content related to a specific delivery for a certain period to address any potential disputes or inquiries. We regularly review our data retention practices to ensure compliance with applicable laws and regulations.
Your Rights
Depending on your location and applicable laws, you may have certain rights regarding your personal information, including:
Access: The right to request access to the personal information we hold about you.
Rectification: The right to request that we correct any inaccurate or incomplete personal information we hold about you.
Erasure: The right to request that we delete your personal information, subject to certain exceptions.
Restriction of Processing: The right to request that we restrict the processing of your personal information in certain circumstances.
Data Portability: The right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.
Objection to Processing: The right to object to the processing of your personal information in certain circumstances, including for direct marketing purposes.
Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw your consent at any time.
To exercise these rights, please contact us using the contact information provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website bex.co.za and/or by sending you a message through WhatsApp. We encourage you to review this Privacy Policy periodically for any updates.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: it@bex.co.za
Phone: +2711 929 9700
Postal Address: 120 Loper Avenue, Isando, Kempton Park, 1619
WhatsApp: You can also contact us directly through our WhatsApp Business account.
Please include “WhatsApp Privacy Policy” in the subject line of your email or message.
Menu
